Every newspaper has the simple purpose of bringing its audience the current news. Whether it is the news in a local town, city, state, country, or the world.
A successful newspaper brings the news to life right before your eyes. They arrange their pages so that the titles are eye-catching. Some may do this by using color to grab the readers’ attention, while others may use large bold fonts.
The USA Today newspaper has been a leader in innovative graphics in order to keep the readers engaged in the news. Their concept of using color and graphics amongst the words has made the USA Today the largest U.S. newspaper.
Other than eye-catching elements, a successful newspaper has to provide the most accurate news amongst its competitors. The Wall Street Journal and USA Today give their audiences the largest amount of stories compared to the other large named newspapers in the country. These newspapers also go into great detail and depth in order to give their readers all the information.
Without a newspaper offering accurate news and noticeable text and graphics, readers would not be interested in reading the news. A successful newspaper captivates its readers and creates a bond with the reader, which results in the audience being loyal to that specific newspaper.
Source: The Media of Mass Communication 9th Edition by John Vivian
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