Demassification can be defined in many ways. However, in the 1950’s magazine companies were forced to demassify. This means that the magazine companies broke up their original magazine outline into smaller independent units.
With every change in the media there are always negative effects. The critics of the demassification of the magazine industry believed that the traditional role of the magazine was no more.
The demassification critics believed that the importance of the magazine has been lost due to the fact that now only bits and pieces of information are given to the readers instead of the whole story.
Norman Cousins stated, “The purpose of a magazine is not to tell you how to fix a faucet but to tell you what the world is about.” Since the demassification of magazines, more stories are written about how to do things instead of informing readers about the world today.
The only way the magazine companies would have survived against the assault of television was to demassify. In the end this is the way we know magazines today. Short stories that teach you, quick quizzes to entertain you, and lots of advertisements to grab your attention.
Source: The Media of Mass Communication 9th Edition by John Vivian
The demassification critics believed that the importance of the magazine has been lost due to the fact that now only bits and pieces of information are given to the readers instead of the whole story. Industry Magazine
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