Demassification is basically finding a particular audience to focus on instead of trying to appeal to everyone.

In fact demassification groups are very large and help a magazine to sell more by focusing on one group of people rather than have a little bit for all groups.

According to the text critics feel demassifcation has ruined the meaning of a magazine.

That a magazine was created to “ help readers come to understandings of broad and important issues” (Vivian 119).

They also felt that by narrowing the reader it would also narrow the kind of advertisements, those only that the reader would be interested in.

Which sounds like a good idea to me and to many others but some people do not agree because they feel that the magazine industry is for general information about the world not just for one kind of information.

Personally I feel this demassification is successful this way a reader is paying for what they actually want.

Instead of purchasing a magazine and only being interested in and reading three pages of it one can buy a magazine in which they will be interested in the whole thing.

There fore it makes the reader happier which is what companies want to do, make their reader happy so they will come back.

Source: Vivian J. (2009). The Media of Mass Communication. Boston, MA: Pearson Education Inc.