Demasification making life easier

Demasification narrows the group of followers throughout different medias. For example radio stations play primarily the same genre of music or play music from the same decade. Magazines do this even more by specifying a certain activity or hobby. They focus their sales to a certain group of people.

Magazines use subscription only options to enforce the exclusivity of certain magazines. Although they may be risking the small profit of people just picking up their magazine while they're out grocery shopping they actually make a larger profit by having people pay for a 12month subscription. Once they have your information they continue to bill you every year instead of asking you if you'd like to renew they make it so you have to ask to be off the list another intelligent technique.

Although this may seem like a bad idea it's actually smart. By doing this all the articles appeal to the readers. The ads are geared towards the certain interest of the reader. The downfall is that many of the companies who publish magazines are large corporations. The negative of this is that their is a lack of quality the people who's passion is this certain hobby or topic most likely isn't the one who is writing the articles.