Media needs advertising as much as advertising needs the media. Advertising uses media such as the newspapers, magazines, and websites to get their product out there and the media used advertisements for the money pay.
In order for media sources to continue they need to bring in revenue. This can be by charging for use and by advertisements. Many do not charge the user and if they do it is not enough to sustain the business. Therefore advertisements pay big money to be featured in television programming, papers, magazines, and even the internet.
Advertisements need a place to get their information distributed. This can be through many ways but the media is one of the best. Popular website, prime time shows, and popular magazines are being read or watched by many viewers and what a better way to get your product information out than by putting it where people can see it easily.
Therefore the media and advertising are in a symbiotic relationship where if one fails so will the other.
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