Thursday, May 6, 2010

What I Have Really Learned in COMM 101…

This semester has contained so much information about the mass media world. From newspapers to books to the Internet to magazines etc. I have learned numerous things.

The most important topic that was taught in this class was the First Amendment. It is the amendment in the U.S. Constitution that is a media employee’s best friend. Without this amendment freedom to press, freedom to speech, and freedom to assemble would not be available to the media members.

I also learned a lot about how technology has really impacted our generation. We believe that we can multitask, but in reality we just have short attention spans and need to constantly be switching back and forth between many things.

After doing my media pioneer project, I also learned the Steven Spielberg helped pioneer the idea of product placement, which is placing a product within a television or movie script as a form of subtle advertisement. He also started the summer blockbuster hit tradition with Jaws.

Another thing I learned from COMM 101 was how the media really affects us as individuals. The media has a way of causing us to follow the latest trends and attitudes. If kids see other kids on television acting a certain way, then they may start acting that way because the kids on TV are so it’s looked at as OK.

I have learned a lot of things in this class it was very interesting. The ones listed above are just a few that really caught my attention. Have a great summer!

The First Amendment: Speech and Press

The First Amendment is one of the most important amendments to the United States Constitution’s Bill of Rights. Without the First Amendment, we would not have freedom of speech, freedom to assemble, freedom to petition, freedom to press, or freedom to religion.

As for speech and press, without the First Amendment, we would not be able to say what we want to say or print what we want others to see. The United States of America is a very special country for allowing its citizens to have these freedoms.

Countries like China do not have these freedoms and regulates what is said to the public and what is printed. Since we do not have these regulations, the public knows mostly everything; there are no secrets.

The freedoms of speech and press give journalists freedom to get the stories they want when they want them. They also allow journalists to publish the information of their stories without restrictions.

Without the freedoms of speech and press the mass media would have trouble doing its job. They would not be able to relay their information to the public unless a higher authority approved it. Thank God we have these freedoms!

Tuesday, May 4, 2010

Class

I have learned many things in this class about the media of mass communications.

To start I learnt a lot about the history of mass media and the pioneers that got us to where we are today.

I never realized all of the people and inventions it took to create this media culture.

I also learnt a lot about methods of media and how such things as news and advertising are all based on timing.

Even entire subjects I never knew a thing about I now know such as public relations, before entering this class I did not even know what public relations was.

One thing I really got out of this class was the amount of media I, and everyone in the United States is exposed to every minute of our lives.

Before taking this course I never gave a second thought to commercials, radios playing in stores, billboards or even product placement, but now I notice how much I am exposed to media with every corner I turn and how it is a huge part in my everyday life.

1st Amendment

The First Amendment is what gave us our freedom of speech and press and with out the First Amendment the media would not be what it is today.

By giving citizens the right to say what they want when they want and also be able to write it down and expose it to society is the basis for our media today.

If our government did not give us the right to free speech and press then our media would be censored and regulated by the government as it is in many other countries.

But due to our constitution and First Amendment rights the media is able to give society correct information and also opinions on information, this allows both sides of every story to be told so that society can make there own decision on subject knowing both arguments.

The First Amendment

-What is the significance of the First Amendment with speech and press?
When it comes to mass media, the First Amendment is extremely important. It makes sure that we have freedom of speech, religion, and ability to write whatever we want in the press. This is a something that most people take for gradate, but we do not realize that we are one of the few countries that have this ability to have free speech.
In the media, since people have the ability to write whatever they want whether is it offensive or not, sometime causes confrontation between many. The journalist may think that something is okay to publish in the newspaper, however the public may think otherwise.
If we did not have the first amendment, it would greatly change people’s views on our government; because the media has the ability to say their personal opinion on certain issues making it possible to manipulate us. I believe that the first amendment is extremely necessary because we would not be informed as much as we are today; however, sometimes people can push it too far.

Sunday, May 2, 2010

What would we do without the First Amendment?

The First Amendment prohibits government interference in free expression, religion, and individual and public protests against government policies. It prohibits the law from infringing on the freedom of press and freedom of the press. Without the First Amendment much of media would not be allowed.

If you think about it, much of media is the opinion of the person who writes it or says it. There would be much less stories because most things you read are opinionated and have little fact to them.

This would greatly affect elections because people and the press would not be able to say bad things the knew about the politician or start any drama with things that are not true.

Also, media is used as a watchdog against the government. Media acts as a role in government to ensure that it is accountable to the public. The First Amendment allows for people to say or write whatever they would like to about anything. People can complain about the government and this allows for people to become aware of problems or speculations in the government and this awareness leads to people demanding change.

We would not know half the things we do today if the First Amendment did not allow freedom of speech and press.

Media and Government as a Team

Media and government work as one in order to get information out to the public’s awareness. Without media, most people who not know about most things that are going on in their town, country, and world. It would be much harder for people to get a message out to a targeted audience if there was no media.

If it weren’t for media we would not know about breaking news and messages that need to quickly be released to the public. It is the medias job to provide the people with the latest news and updates in popular news.

Media and government can also be enemies in a way. Many people do not trust our government and believe that we are constantly being hidden things from us. People use the media to try and figure out what is going on in the government. Government officials and elections need media coverage in order to create a campaign. Competing politicians would not be able to get their messages about why they would be the best for the job and why people should vote for them.

Basically, government and media need one another in order to survive. Although sometimes they use things against each other, government needs media to get stories and information into awareness and media needs government in order to stay in business.

What I've Learned

Looking back, I’ve learned a lot in this class. I learned how much the media and technology is such an important part of our lives. I never realized how dependent I was on all of this for both information and entertainment until I focused on the media I used to get me through the day.

This class also brought to my attention how much communication technology there is, and how it’s constantly changing. Everything we use today, like televisions, computers, radio, telephones, and even printed sources like books, have evolved over time. It was interesting to see how throughout history people saw media technology as “advanced,” like Gutenberg’s movable type, for example. However, technology is constantly changing and being updated. We have tiny cell phones, flat screen HD TVs, satellite radios, electronic books, and portable computers, to name a few recent “advanced” mediums of communication. All of this will not be considered advanced one day as the future of media continues to evolve.

I also realized how much the internet is impacting other types of media. People are becoming so dependent today the “on demand” aspect of the internet that TV, newspapers, and radio are losing their audiences to convenience. People can access news, music, articles, and TV shows all in one easy place, so it was interesting to see how much of an impact the internet has on all types of media.

In this class I also learned a lot about major media conglomerates, like Disney, Viacom, and Time Warner, and all of their holdings. I never knew that so many brands were associated with each of these big media names, so it was interesting to make connections between brands and see the relationships.

There was a lot of different information covered in this class. Overall it really opened my eyes to how much the mass media and the technology associated with it affects our everyday lives.

The First Amendment's Effect on Speech and the Press

Part of the Constitution’s First Amendment states that “Congress shall make no law…abridging the freedom of speech or of the press.”

These words are important to our freedom as Americans. It is because of this amendment that we are able to express what we think, how we feel, and what we believe in, either in words, action, or in print.

The media is especially affected by the First Amendment because it provides a way for people to express all of these things on a larger scale. Americans are able to print and speak both positive and negative ideas about the government, as well as other people or events (like opinions about war, movies, celebrities, etc) to a mass audience, and are completely protected.

Huge movements in our country’s history, like the Woman’s Rights Movement and the Civil Rights Movement, could not have been possible without the freedom to speak their beliefs and speak out against laws that were in place. The media allowed peoples’ messages be heard and have more of an impact on the rest of the country.

Some countries do not have this freedom, and limit speech and press. China, for example, does this to uphold their reputation and integrity and not let freedom of expression become a threat. People here are limited to what they can say about their government, and are therefore limited to the information they receive from the media.

Americans today have never experienced life without the First Amendment. Many take for granted the fact that we can speak and print what we want, have strong opinions, and be heard through the use of media. All of this is important to move forward and improve things in life that affect us.

What have I learned in this class?

Media is everywhere and media is everything. Right now I am typing on this blog on the internet with the television in the background, after reading the end of the text for this class. Right now I am experiencing using at least three different types of media. I've leaned that media controls the country in many more ways than what I ever imagined. From elections for the President of the entire country to a scandal about the greatest golf player on earth, the media matters. I have always been a person who would rather write an essay with pencil and paper, and someone who didn't like technology but this class has brought me to realize that technology is now and technology is the future. No matter what profession one goes into the media and knowing about it as well as technology will always matter, and the further technology advances the more one needs to know to survive in the professional world. Things are progressing and they are progressing quickly. Books are becoming things like the kindle and the ipad. Newspapers and magazines are all turning to the internet for a way to survive. The internet is becoming more massive than anyone had ever imagined it would become. Media is everywhere, and that is not going to be changing any time soon.

What is the significance of the First Amendment and Free Speech

significance is a complete understatement when speaking about the first amendment. The United States is one of the very few places who have the right to free speech. Take places like China, where many young kids never learn about the horrible things the world has done, or places in the middle east that must sneak around the web to try and fins information that is accurate and true. The first amendment allows some things that could be considered horrible such as burning the flag of the United States, or allowing Ku Klux Klan marches in Washington square, but what if we didn't have the first amendment? African Americans may not have rights if Martin Luther King was banned from peaceful protests or speaking out against the government. Women could have never left the home, and the country could have been driven by people like those Ku Klux Klan members who walk in Washington square without the choice to speak out against them. The first amendment allows each and every person the right to speak out against the government and against people. If we did not have the first amendment we may very well be a censored country. A country whose people only hear what the government wants them to hear. We may not have had progressive thinkers and promoters of freedom. Would we even have freedom? Maybe, but if we didn't no one would be able to say anything about it. The first amendment is the only thing standing in the way of silencing the people of this country.

How does the media and government work

The media and the government are a very closely tied couple. Although news about Lindsey Lohan's DUI does really connect in any way to Barrack Obama's change campaign, that doesn't mean that they can't work together in other capacities. Think back to President Obama's campaign. What do you remember about it? Maybe you remember seeing one of his debates on television, or maybe one of his television ads? Maybe you were really interested in the campaign and even remember donating money to his campaign online, or getting text messages about the issues in his campaign. What do all of these things have in common. The Media! Are elections really about who will run the government better? Well, they are supposed to be but is that why people win elections? It's true that sometimes people win elections based on their abilities, but the media doesn't hurt. A large percentage of voters wouldn't have a clue who the candidates were if there were no media. A larger percentage of voters vote for the caandidate with the better looking and sounding ads from radio commercials or better pictures on posters. Is the relationship between the media and the government a good thing, or does it just bring in a large amount of voters who don't know the issues.

How does Mass Media shape the public's agenda of issues

This question has an extremely simple answer. Mass Media is how many, if not all, people get their information from. For the most part, without the media no one would have any idea about what was going on other than possibly small town events. Television, newspapers, magazines, books, the internet. These are the places that people go to find out what is going on in their state, the country, and if they are interested even the world. Anyone can get information as quickly as they can click a mouse. The question we are answering, however, is not how quickly people can get news from the media but how the media affects the public's agenda of issues. Issues need information and facts to back them up to be considered important, but they also need another very important quality. They need people to care about them. Think of it this way. If a politician, who has the very best intentions and the best political plans, has no support from the public, they have no change of ever winning an election and implementing their fabulous policies. If an issue doesn't have people who care about it, then nothing will ever be done about the issue. Therefore the main focus for those who want to put an issue on the agenda is to get attention from the people. What is the best way to get attention from the people. Putting the issue all over the media. That is the simple answer to the question. Mass media is the starting point of an issue and helps the issue to gain support and make it a point on the public agenda.

Friday, April 30, 2010

How does the media and government work?


Media plays a large role in the government and how policies and legislation are portrayed. On certain bias or politically affiliated news station, certain legislature or government action would be portrayed in a certain light, but on a different station, the portrayal would be completely different. Both the government and media have the ability to manipulate the population, and give us the information they deem necessary for us. The government acts as a gatekeeper in the sense that certain information or images are not aloud to be showed over the air. The government limits media, and the media limits government. The media has power over the government in that if a certain broadcaster wants to bash the government, under the first amendment it can, and will have a large impact on the people.

There is a delicate system of checks and balances between the news and media. The government passes legislature limiting the media and the media has the power to completely sway public opinion.

the media and government

The media and government work together to provide the masses with information on matters that are revelant to current events. Perhaps if their is a running for election, then politicians would pay for time on media outlets to try and gain supports. Whether politicans use their money for ads that slander their opponent, or to try and inform the view on where they stand on the issues, either way media is dire for a political candidate.

In order for citizens to stay informed as to what is currently happening in our government, we need news reporters who will create breaking stories to try and undercover the truth as to what is currently going on with our government. Some people feel as though they cannot trust the United States government, and it is the job of the media to provide stories which one can speculate whether or not we can truly trust our government. The media keeps our government in check and creates certain barriers that the government cannot cross without being persecuted for; nevertheless, one needs to have faith in the officials he/she elects to represent them in the government.

In conclusion, the media works with the government to inform the tax payers how their money is being spent, along with every other matter that pertains to their lives. The media could be used to either help or hinder political figures, and the media must also be used to keep the government in check. Though there will always be corruption, the media helps to regulate and contain some of it.

Media and Government

Media and government both have duties to inform the public. Government tends to try and bias their information to be received in a certain way by the public. For example if something bad is going on in another country, it is going to be down-played to have a minimal effect. Media on the other hand is considered to be the fourth branch of the government. This is because they are involved with the checks and balances of the three official branches of the government, in order to get stories straight and bring issues to light that might otherwise be suppressed.

There are many investigative reporters out there similar to Jim Hummel that expose corruption in the government on a larger scale. For example when it was thought that the US might have been selling arms to an embargoed country in exchange for the release of hostages. This is information that the government clearly isn't going to leak to the public, but with help from these types of professionals the truth can be exposed for everyone to see.

Wednesday, April 28, 2010

Media and Government Control

How does the media and government work?

Media and the government have a strong influence over our society. They work together, yet against each other to inform us on what is going on. First off our government uses the media in order to manipulate us, and to only give us information they want us to know. Whether it be the whole truth, part of the truth or not even the truth at all. The government also has control over the media on what they are and aren’t allowed to show the public.
Media has control over the government when it comes to how they want to portray the certain individual. They can make our president of the United States look fantastic and making the right decisions; yet at the same time they can portray them as a bad person and making wrong decisions when deciding what’s best for our country. Whether it be positive or negative that the media and the government have control over each other, it is necessary and nothing would ever be able to change that.

Government and Media

Government and media work together to inform the public. This is especially evident during election time when commercials come out attacking a certain politician and their opponent. These commercials are used to sway the publics view by digging up any thing in their past that might change society's judgment when it comes time to vote and decide who is more prepared these commercials stick in the voters head.

The media is also helpful to the public because it keeps the government in line. Because of the first amendment there is freedom of press which allows the news to expose any government affairs to the public.

The government and media work together and choose what information is released to the public. They use different tactics such as stonewalling which is when people refuse to have a statement when being interviewed.

Media and Government

Media and the government work together by providing information to society.

For example society relies on the media to provide them with information on government policies and opinions on these policies so that citizens have the information they need to make their own opinion and vote on it.

The media is also what provides us with information on our government officials so that citizens can also learn about the individual and make an opinion to go out and vote.

The media helps to advertise politicians both positively and negatively and the society relies on the media to provide them with this information.

Therefore any decision made about the government including policies and officials is influenced by the media.

The media also lets the public know of new government regulations or any new legislation that is passed by the government.

Thus the media and the government need to work together to help inform society so that they can make good decisions in regards to our government and our society in general.

Tuesday, April 27, 2010

Media and Government

Both the media and the government have a strong impact over the public. The media shares information with the public while the government shares rules and regulations with the public.

Without the media the public would be unaware of what is going on in the public and with out the media the government would not have as much information to share with the public as they do today.

If you think about it, most of the media lately has been about the government. Mostly around the new health care plan and the tea party nonsense. The government needs the media to show the public what each party is up to so they can sway the people on way or another.

During elections, the government uses the media to show the horse races between the candidates as well as to broadcast the candidates’ campaigns to the public.

The media uses reporting tactics to find out what is going on in the government to share with the public. The media gives us information about the latest government pros and cons in order to keep us informed about what is going on in our country today.

The media and government go hand in hand and both need each other to spread awareness to the public.

Monday, April 26, 2010

Media and the Government

Media and government each have their own power over each other. The government is able to manipulate, regulate, and use the media to reach the public, while mass media keeps the government in check.

Although laws differ from country to country, government has the power to control what the media can and cannot reveal to the public. It is because of these regulations that people may not get a true view of reality, or unknowingly receive limited information. We only know as much as the media tells us about a story or issue.

The government also uses and has the power to manipulate the media. Information can be leaked to the media to destroy a political campaign, people can pay to have biased political advertisements and attack ads displayed, or people can refuse to communicate with the media altogether by not answering questions and meeting with reporters. The government can also provide the media with an overwhelming amount of information about an issue so that reporters don’t have time to sort everything out, formulate difficult questions, and produce their own angles of the story. This minimizes the chance that reporters and the media can dissect a story and reveal everything to the public.

The media, on the other hand, has its own power over the government. The press is considered the “fourth branch” of government, in addition to legislative, judicial, and executive. It is able to perform its job as the people’s “watchdog,” monitoring the other government branches to keep them in check and keep them honest. The media can be manipulated by the government, but it can also reveal things about the government that are not protected by regulations.

Friday, April 23, 2010

Mass media and public agenda

Mass media shapes the publics agenda by deciding which information to deliver to the public. It is hard to say which came first the gossip column or the love to read it but the magazines like OK! and People are becoming the more prominent news updates. Media has recently decided that the new baby adopted by brangelina is more important than worldly happenings.

The latest trends in media allow the american public to be uninformed and ignorant. Of course there are still news broadcasts that inform us about the goings on around the world but for children growing up at this time period it's easy to miss those and just focus on TMZ and the soup to provide you with your "news."

As we talked about in class we no longer separate a private life and a public life. Politicians and other respected figures need to constantly be on their toes with so many people constantly digging up and dirt and waiting for them to trip up just so they can plaster it all over the news. Not saying that sexual discrepancies like affairs should be brushed off but it's not fair that if your an educated and qualified politician your social life can ruin everything for you.

Mass Media's Agenda

The media has a huge impact on the public’s agenda. They ultimately decide what the world will see and what is important to them. Though we do have some say for they report on stories they know we will watch.

There is too much going on in the world for us to see everything, but the media decides what to show us. They tend to show the bad things that are going on for example the war or death of a public figure. Seldom do we see good actions that have been done on the news or if we do they are not very in-depth stories.

I think the media will continue to show what they choose to show us for they need to pick what will help their ratings. Granted we give them directions to go in ways of stories. And unfortunately this means showing all the worst of the worst for that is what many people want to see. So unless we make a drastic change in what we want to see then the media will continue to show us the bad things that will get them good ratings.

Thursday, April 22, 2010

Mass Media and Public Agenda

Mass media greatly shapes the public’s agenda of issues. Because the news companies decide what to show and what not to show, they are ultimately in charge of what we see as issues. For example, we rarely see on television or on the internet what is really going on in the war. The news reporter’s choose to limit what we see so that we don’t worry as much about these important issues.
Although the media shapes the public’s agenda of issues, I don’t think that this is something that will ever be resolved. Because there is so much news to report, the news reporters have to limit what we see due to the fact that there is simply not enough time to tell all the news that is going on in the world.

Media and Government

As long as there is a government, there will be media there to keep track of it. Of course some governments censor more than others. For people in the US, the media can be both helpful and harmful. Helpful because it now doubt informs us of what is going on in the world, but harmful because it has the ability to spin that information how it wants, so we may not always be getting the "whole" story.

The media can also act as something to keep the government in check, especially in the US. Because a democracy relies on public opinion (mostly), the government must be considerate of the people in every aspect of what they govern. The media is there to present the people with what the government is doing, giving us the ability to react and tell the people in charge how we feel.

Mass Media and the Public’s Agenda

The public relies on the media to make their decisions. The media gives the public information that is pertinent to the recent issues. For example, with out the media during the 2008 elections, people would not know anything about the candidates.

The media relays information to the public that give them background knowledge in order to create an agenda or make a decision. Hearing from the news that there has been an earthquake in Haiti results in people changing vacation plans and not going in that area because it is basically a disaster zone.

If the public agrees with what the media is saying, for example about health issues, maybe that there is E Coli in some sort of food, then the public won’t eat that food until the problem is resolved. At RWU when there was E Coli in our water, the RWU media informed the RWU community about the issue and we had to change our normal agendas to be healthy.

The media is the little voice in our heads that tells us what we should or should not do. This is because all day every day we are listening and seeing media without realizing it and the information is in our brain and clicks on when we need to make a decision about the topic.

Media and Government

Media and the government work together by providing information to society.

For example society relies on the media to provide them with information on government policies and opinions on these policies so that citizens have the information they need to make their own opinion and vote on it.

The media is also what provides us with information on our government officials so that citizens can also learn about the individual and make an opinion to go out and vote.

The media helps to advertise politicians both positively and negatively and the society relies on the media to provide them with this information.

Therefore any decision made about the government including policies and officials is influenced by the media.

The media also lets the public know of new government regulations or any new legislation that is passed by the government.

Thus the media and the government need to work together to help inform society so that they can make good decisions in regards to our government and our society in general.

Tuesday, April 20, 2010

Mass Medias influence on the public

How does mass media shape the public's agenda of issues?
Mass Media shapes the public’s agenda of issues dramatically because they chose what is or is not important by what they show us; whether it is on the radio, the news, or in newspapers. For example, the media portrays the Tiger Woods scandal to be more important that more important things such as people in our country suffering and what we could do to help them.
They also tend to focus more on negative issues than positive. Such as, when the president of the United States does something wonderful we barely hear about it as if it’s nothing. On the contrary, when he messes something up its all we hear about. All in all, mass media has an enormous influence on what the public thinks of what issues are important and unimportant.

Mass Media- Public Agenda

Question: How does mass media shape the public's agenda of issues?

Mass media, including news reports and reporters get to choose and determine what story they want to talk about.

Once there is a catastrophic event in the world, the news stations and other types of mass media try their hardest to dig as deep as they can, which is hopefully deeper than their competition, so that they get more attention.

For example, the Tiger Woods thing: even though the public is kind of getting over it, he is still being prodded by the media, which is causing his to continue to bring it up to fix whatever the media is saying.

Mass Media chooses what the public sees, and the issues priority.

The Mass Media's Influence on Public Agenda

Mass media has the power to reach so many people and households every day, but it also has the power to influence our perception of the news we receive. People depend on the media for news, whether it be through the TV, the newspaper, magazines, the internet, or a combination of these.

The information we receive and react to is all determined by the media. The public’s agenda of issues is shaped by the media based on the stories they choose to report, and the level of importance they choose to report those stories.

The mass media determines for us what is and is not important for us to know. It creates discussion and hype about stories based on how it presents them to the public. If a story is detailed and retold constantly over a long period of time, then the public will receive the story as being important. The same is also true of the opposite. News that is perceived to have minimal importance based on how much attention the story receives will determine how the public perceives its importance.

A great example of this is a newspaper. What the media thinks is the most important story is placed on the front page with pictures and a huge, eye catching headline that’s hard to miss. News that is apparently less important is written as shorter, less detailed stories that are hidden throughout the paper.

Our agenda of issues in the news is determined by what and how the media choose to share information with the public. We react to this presentation of news based on its “importance.”

Public Agenda

Mass media shapes the public’s agenda of issues by agenda setting.

In that the more time and newsworthiness the media places on an issue the more the public will respond to it.

Therefore the media can literally shape the agenda of issues just by making an issue into a big deal.

By doing so the media can cause the public to respond to an issue rapidly if they so desire just by giving it a lot of attention.

For example the media was making a big deal about the judge retiring from the Supreme Court and who the president would replace him with.

The media can have a great impact on the publics agenda of issues in fact the media holds most of the power in the issues to be concerned by the public.

Policy makers, political figures and regular citizens all use the media to set agendas for the public making the media the largest influence on shaping the publics agenda of issues.

Thus it made the public more concerned about the issue just because the media did a lot of stories on it and brought a lot of attention to it.

Sunday, April 18, 2010

How does mass media reflect a political system globally?

Mass Media definitely reflects political systems. The best way to show this is to look at examples of different political structures. First, looking at a libertarian society, the United States is a free and open political system. Here we see all the good and horrible things that come to us through the media. We know what is happening to our soldiers in Iraq and we know what is happening in China and Russia and anywhere in the world we care to know about. Looking at the Middle East is a different story all together. Some places in the Middle East are censored to certain political things and other parts are not. Radio and television stations are careful not to show certain things. Some stations are also not censored at all but they have to sneak around in order to report the censored materials. Audiences must change stations and passwords in order to keep up with these station and the news they so desperately want to hear. Finally, China is a polar opposite of a free political system. They are completely censored and it is very difficult to get any news from the outside at all. They are even more strict than anywhere in the Middle East.

What are some mass-media effects and mass media messages and the impact on society?

There are really four different kinds of effects that could arise from the mass media. These four include lifestyle effects, attitude effects, cultural effects, and behavioral effects. Media plays a huge role in initiating children into society and to ask whether or not this is a good or a bad thing is difficult. There is not clear cut answer to that question and it is often debated. Media has an impact on a child's attitude, and how they should act. They learn this much of the time from media rather than from their parents. That same concept works toward both cultural and behavioral effects. The morals and values that are learned by children also come directly from media sources. The way that they act and feel about other cultures and their own behavior all come from the media. Should the media have these effects or should parents take a larger role in influencing their children and keeping those effects away from their children?

How does media research Impact media literacy?

Media Research has had a huge impact on media literacy in a large number of ways. Public Opinion Sampling is one of the largest ways which research can have a large impact. Using public opinion has had impact on our society's public life, and in public policy and decision making. This is true when looking at events such as opinion poles in elections for officials. When you see the poles on who has more votes, some people are swayed to certain way. Measuring audience size also has an impact on media literacy. Advertisers used to lie when they showed the amount of people that followed whatever newspaper, radio station or television show they were working with. This would influence people to watch, read, or listen wrongly and the impact of actually measuring has brought truth to the media and to the media's audience.

Friday, April 16, 2010

Mass Media and Politics

How does mass media reflect a political system globally?

Mass media is important for politics to thrive by informing the public as to what is currently happening in our system of government. Certain media stations pertain to the stories people want to hear based on their political agenda. For instance, conservatives would be more likely to watch Fox News for their political information over MSNBC or maybe even C-SPAN. The same could be said for democrats. Though the media only shows the stories they want to public to hear; nevertheless, the information we do receive is very vital for our nation to remain a somewhat thriving country. The lenient of the media does vary on a global scale. China's media is much less informational in some ways as to what happens in the government and any controversial issues from the nation's history. Yet some Europeans are more informed in the United States politics then a large percentage of Americans which seems a little demoralizing. Though our media coverage is quite accurate, for some reason our country remains uniformed as a whole. Whether to blame the media or cultural trends is a hard question to answer.

Thursday, April 15, 2010

Mass Media and Politics

Media and politics go hand in hand. Politics in every country dictate what information is released to the public. There is always more to every story, every campaign, every event, but we only know as much as the newspapers, magazines, television, etc. tell us. Some countries, like China for example, limit and screen news that is released to the public. They try to maintain an image and not taint this image to its people with negative media coverage.

Mass media is also the reason countries have knowledge about global politics. Without the different mediums of communication we have today, people around the world wouldn’t be able to access news and information on a broader scale.

Politics are also dependent on mass media, just as media is dependent on politics. The public forms opinions about political information and campaigns based on what they hear and see through different media. The media could either help or hurt a politicians campaign, but all depends what the public is allowed to see.

global media and politics

Media is global however the globe certainly does not get the same media material. By this I mean that many countries have the ability to get news, television, radio and even Internet. Some countries, however, are deprived of the correct information because of the government’s policies. China, for example, does not always know what’s going on in the country, as the government wants to save it ‘s image and ideals. Although for countries that do not have strict policies, the media can really only benefit the public. Here in the United States, we obtain so much information about politics and what is going on through many medias. This certainly benefits the public so we are well informed. We really must be well informed, as to be able to vote fairly.

So are media and politics related? Of course they are. Politics are what allows these media to exist and theoretically, the media does the same, as they promote or denote political ideas. This is one more instance in which it is easy to say one cannot really belong without the other.

Wednesday, April 14, 2010

Media and Politics

The media effects politics and makes it capable for everyone to be able to see politics and what is going on in the world basically firsthand. Without the media, politicians would not be able to do nearly half what they do to campaign. For example, politicians almost always have television commercials, ads on billboards, signs in people’s yards, etc, to campaign for the election. Without mass media techniques, the politicians would be much less successful with getting their messages across to the communities.
Also, the media makes it possible to us to see politicians globally. Because of technology, people in the United States can watch news about any other country. There are even certain stations designated to certain countries, for example, Al-Jazeera, which is an Arab based station.

politics and media

Politics and media are directly related. The media provides the majority of our country who own a television or radio to keep up to date with what is happening around the world. America is extremely lucky, with so many journalists who are willing to risk their safety to report an in depth story. Journalists have to compromise their life and be prepared to pick up and go where ever the next breaking story is.

At the same time there may be some negative effects to all countries knowing each others business. This is something like high-school. Countries feel that they should step in and help others out which is not always what is wanted or the best solution.

Politics and Media

The media is what makes global politics possible. Without it information would not be as easily accessed and many people would be left in the dark. We now can access most political information around the world with the help of mass media.

Many countries allow all the information to be present such as the United States and this really brings people into the political area. Some countries though do not such as China and this leaves many people in the dark about many political issues that affect them.

With the mass media political issues can be send anywhere and this helps in decision making and opinion formation. The mass media not only helps us know what is going on in our own country, but also in other countries around the world which help everyone on an international level. This helps us learn and develop our own opinions as well as seen different ways to help better the outcome and help the country as a whole.

Tuesday, April 13, 2010

Politics and the Mass Media

Without the media, a political system would not be able to be global. The media get the political information out there for the audience to know.

Now it depends on the type of government a country has whether or not certain information can be shared with the public, but in America all political information is the publics information.

The mass media brought the 2008 election straight to America’s living rooms. This made it possible for people to see politics first hand and see what each candidate had to offer, in order to choose a side.

For global purposes, the mass media has brought us information about the political systems around the world. We are given information about other countries political systems to both learn about them and as well as to form our own opinions on their choices.

The Impact of the Mass Media

No matter what happens, the mass media will always have an impact on society. Whether it is the clothing styles you’re interested in, some new lingo that everyone starts to pick up, or the way we see our selves, the mass media will always be a part of that.

In the mass media they portray what people should do or should look like. In shows like I Love Lucy or Leave it to Beaver the families are typical suburban families with a nice house, the dad goes to work while the mom stays home with the kids. This image was put into people’s minds as the ideal family and as what a real family should be like.

As for what people should look like, the mass media affects peoples’ choices on what they should wear or what’s the latest diet they should be on. The mass media has a powerful hold over the audience, which results in an impact on society.

Monday, April 12, 2010

Mass Media and Politics

Question: How does mass media reflect a political system globally?


Policy is very much reflective of media. The media is the populations first and foremost method of knowing what is going on politically, so it has the ability to influence people. Because people can become influenced by a certain spin the media may put on politics, politicians then have to adapt to that. Mass media affects politics indirectly, but significantly.

For instance when there is some type of scandal in politics (Clinton's affair), the news organizations are the first to perpetuate the problem and cover it. The politician then has to respond to however the media spun their situation.

Globally mass media has affected us by bringing us images and messages that we would not have known about otherwise. It is a tool for informing and often outraging us.

Sunday, April 11, 2010

How do Media and Advertising Work Together?

Media and Advertising have a mutually dependent relationship. Most advertising is a result of what happens in the Media, and Media would lose a ton of recognition if it were not for advertising. For example, in class we have been discussing Tiger Woods pretty religiously. In Tiger's most recent ad he is talking to a voice which can be recognized as Mr.Woods passed father. Without all the media attention on Tiger Woods this ad clearly wouldn't have the attention and amount of viewing that it currently possess, in fact, the ad would make very little sense to any of us because we wouldn't have any idea what was going on without the Media. On the opposing side, if Nike, the sponsor of Tiger Woods and that most recent ad had not made an ad, people may have already forgotten about the entire Tiger Woods scandal, and maybe the media wouldn't have such a controversial issue to be able to openly debate about which was as "juicy" lets say.
Question: How does mass media reflect a political system globally?

Some of the mass media we see today is corrupt or censored. So what we see and hear in the news is what "big brother" wants us to hear and see and know

I'm sure there is a lot that the general public doesn't know, about our countries politics let alone global politics. We know what we are told.

Question: What are some mass-media effects and mass media messages and the impact on society?


mass media messages like body image, and any form of "perfection" have a huge impact on society.


For years we've seen the ideal family and ideal body and these played out scenes that the public, especially younger people believe is real and is the only way to be,


so they try their hardest to live a life like what they see.


most of the time it just gets them into trouble. Like drug use and drinking that they may see on TV, they will want to be like the character on gossip girl or some other show and just end up in trouble with an unfinished "aspiration"


Saturday, April 10, 2010

MAss media effect

Mass media has one ultimate effect: influencing they way we live our daily lives and create views. Whether you agree or disagree with what is on the media, it will somehow influence you. In this respect, mass media can be a negative thing because it can put a false spin on whatever it wants. It can lead us to believe things that we may not really understand the whole truth behind. For instance with the recent health care bill, there has been so much slandering on each side that is very difficult to get an idea of what is really on the bill. People are arguing and protesting each other based off of these media messages, without fully understanding what they are arguing about.

Media also has the ability of delivering raw information to the world. For example during the Vietnam War, live television coverage outraged society back in the US, and it didn’t have a certain spin: the people could see exactly what was happening. I remember watching the events of 911 unfold live on TV when I was in the fifth grade. Without pictures like these, people may not become as involved with what is going on.

Friday, April 9, 2010

Mass Media

Mass media does more than influence society. Mass media controls society. Yes, we would like to say that we are in control, and yes many aspects of mass media depend on what the people want, but in reality the media has the power to alter society. It is widely know that television has shaped the most recent generations of our nation, indirectly or not. Mass Media is a dangerous tool. It is so highly regulated by the government because it pretty much has the power to control the country. I mean most communist countries maintain power through the use of mass media, and propaganda. We are lucky to live in a country where it is somewhat easy to form our own opinions about things and views about the rest of the world, but the truth is that many people in our country aren't even competent enough to do that. Our countries media is considered absolute truth by many, and few are willing to see multiple perspectives. For those who are, media is a useful tool and an entrainment option, but it will never be the last word.

Mas Media Effects

The effects of mass media are both positive and negative, and because of this, it is incredibly easy to see what is bad public relations/media representation, and when media has a positive effect. With that said, the positive impacts that mass media messages have on the general public include public service announcements, as well as beneficial media representation of healthy behavioral habits, or even enriching cultural aspects. Mass Media has the ability to enrich our culture in ways that are unprecedented. With the advent and ability of our culture to get thousands of digital messages out simultaneously we have developed into a society in which information is expected within the minute, and arguably the second. Computers and the internet make the effects of mass media much more profound.

The negative aspects of mass media and its effect on the general population are incredibly obvious. For instance, when a company spins or recreates information for the public, this has repercussions. The public is being lied to most of the time partly because the effects of mass media are so profound that a message sent out across several mediums attracts such a large readership. Viral stories and videos have taken over the internet and the way people access information. Information spreads incredibly fast and this is testimony to the effects and power of mass media.

Mass Media Effects and Impacts

Mass media can have a huge effect on how people portray businesses and other people. Depending on the amount of coverage and bias they put on a certain event, they can have a tremendous influence on how society views it. Personally I feel that way too much attention is payed to celebrities in American culture.

Tiger Woods for example has been slammed by the media for months new due to his infidelities with his wife. All of his press conferences have been highest media priority, as well as his commercials in cooperation with Nike. There is no reason that Americans should be at all interested in what these high profile people do in their personal lives. Cheating in relationships is absolutely nothing new and happens every day in this country. However, when someone whos name we hear on TV do the same exact thing, millions of us are outraged and feel the need to speak out.

Similarly, many atheletes in recent years have been charged with crimes such as weapons possession. Again, a common crime that happens daily in cities all across America, and millions of us think it is our business to know all about it. Mass Media is way too prevelent in our culture today, and if feel that as a society we would be more productive if we weren't spending so much time being concerned with what complete strangers are up to.

Media's effects on society

I think the media effects society in both positive and negative ways. In certain instances, the media significantly benefits societ, but it can also have harmful effects.
The media has many positive effects on society. For example, all the people get all of their information about the war, world, etc. through the media because people aren't able to get the information firsthand. Another positive effect on society is that people can stay connected through the media. For example, the internet and social networking are extremely popular in today's society and wouldn't be possible without the internet. Therefore, the media does have many positive effects on society.
Contrary to my prior points, the media can also have sufficient negative effects. Because people are in charge of what we see on the media, for example on telection or on the news, the society is not able to see what is really going on, but rather what the media people decided to film and show. Also, the media can have negative effects on society regarding the internet. For example. we discussed in class able the children and teenagers in Asia who were addicted to the internet. Although this seems like it may be a joke, the consequences of being addicted to the internet are very serious.

Thursday, April 8, 2010

Media's Effects on the Behavior of Children

Frankly, mass media is too prevalent. If five year olds know how to successfully use a computer, what else are they learning? The book mentioned intergenerational eavesdropping, when a child hears an adult topic on television, and is curious and eager to learn about what it is. Intergenerational eavesdropping is not something that should be happening. Media is stripping away the youth of today’s children, not because of irresponsible parents who don’t block their children’s eyes from inappropriate television, but because children are getting to be too smart and tech savvy for their own good. Media’s effects change the behavior in these children entirely. Those children who spend their lives in front of the television only result in detrimental effects. This is certainly not to bash television or all media, however inappropriate things should be kept away from children. Therefore, their behavior will not change and this new generation will not only eventually be tech savvy, but they will not age before their time.

Media Literacy and Media Research: Who Came First?

One must be media literate to do media research. If one is to conduct research on the amount of people who watch a television show, you must also know which ones are going to be popular, as well as what form of media people watch the particular show on. Today, we have so many ways to view a television show, that perhaps to not count one is to leave out an entire audience group, therefore relaying inaccurate information to the public.

In the event that media researchers are not up to date with their statistics and numbers, it will be harder for networks to produce interesting, entertaining new material that audiences will approve of, which will therefore lead to more money for the network, or company.

On the other hand, we must also consider that media research has a great impact on media literacy. If there were no media research, media literacy would be almost nonexistent, as it would be very difficult to know what audiences approve or disprove of. In essence, this is a classic ‘who came first’ argument, as we cannot have one without the other.

Media messages and their impact to society

What are some mass-media effects and mass media messages and the impact on society?

Mass media messages have many mass media effects and have a huge impact on our society today. No matter what type of media it is, whether it’s TV, magazines or even radio they all affect us. These effects can be positive however there’s more of a negative impact media brings on our society. Some of the positives could be if they discuss the danger of certain things such as the problems with the Toyota cars, or even storm updates from the news. These are examples of the positive side of media because they keep our society safe.

However media messages can bring so much negativity into our lives. Some it only affects slightly, but some dramatically. For example, the way woman and even men are portrayed in the media. It makes young girls and boys think they need to look a certain way to be “normal”. This could be something as little as buying new clothes, to something more dramatic like eating disorders or plastic surgery. Yes, mass media messages can impact our society in a positive way; however it seems to be more common for them to just put out negative messages.

Tuesday, April 6, 2010

mass media's effect on society

Mass media has a large impact on society because it decides what society should receive and how often society will see it through the news, radio, commercials etc. Mass media has Everything to do with the why people view a product as "cool" or not. Advertisements set the new trends for all age groups.

Mass media can also effect society negatively for example many girls have body issues based off of seeing what the media displays as an attractive woman through different ad campaigns. Advertisements sometimes set unrealistic standards and trends which kids look to as guidance on how to look and act.

Mass media has a large effect on society today.

For example as the text states the theory of agenda setting is the theory that the media has a large influence on society by deciding what stories should be in the news and how much time and importance to give each story.

Messages sent by mass media would be putting a story on the air more then any other story this will automatically make the audience more interested in the story.

where as if the media only spoke of the same story once all day it would not be a big deal to anyone, so just by making it so newsworthy and giving it a lot of air time it makes it a big story.

Thus impacting society by basically telling them what news is important and what stories they should be concerned with. the media effects society in other ways such as stereotyping, or even role modeling, basically the media can show society how to live in general.

Thursday, April 1, 2010

Media Research and Media Literacy…

In order to understand media research you have to be media literate, so media research and media literacy go hand in hand.

Also, media research increases media literacy by increasing the knowledge known about the mass media.

Media research impacts media literacy a great deal because without the research there is no knowledge. And without the knowledge people are no longer media literate.

With this research companies are able to learn what the mass media really wants. For example, TV companies research what kind of shows people are interested in so they can come up with new ideas along those lines.

media research and how it affects media literacy

How does media research Impact media literacy?
Media Research very much so impacts media literacy. Media research allows companies to find out with T.V shows and even channels are tuned in the most, having the most viewers. Same goes for magazines, newspapers and any other type of media out there. If this research was not done, that no one could ever know which ones were successful and which ones to no longer continue. All this research also keeps people media literate by all the new technology coming out; and threw reviews and research the American society are able to learn about these new media mediums so they can therefore become more literate with it.

Media research and literacy

Media research and media literacy are obviously connected simply because in order to research on how all different types of media's are being received by a targeted audience you need to be media literate. As well as have an understanding of how media literate your audience is.

At the same time the audience becomes more media literate because of the new types of media that are introduced. For example before internet networking sites computers weren't really thought of as a way to be socially connected. Yes you could instant message your friends or e-mail them but you wouldn't spend hours on your computer because of this. Until, myspace, facebook and twitter were created. And although no one was internet networks savvy; it still took off.

Wednesday, March 31, 2010

Media Research Impacting Media Literacy

I think that media research impacts media literacy significantly. Media research in general is very important to the media because if one didn't research the media, such as measuring audiences of shows, or movies, how would one know if the media was being successful. I think that media research makes it possible for people to be media literate because if they didn't do research on the media, how would the be able to understand the media and be media literate. Therefore, I believe that media research impacts media literacy.

Tuesday, March 30, 2010

media research

Media research impacts media literacy in such ways as that in order to understand the media one must first be media literate and media research helps those to become media literate.

Performing media research takes great understanding of the media and the more media research is done the more we can understand how media literate our society is.

Therefore the impact media research has on media literacy is that it helps to promote literacy and finds out how many people are media literate by measuring audiences of the media.

Monday, March 29, 2010

Question: How does media research Impact media literacy?
Weather or not you research a media medium and how audiences respond to it,
the audience may not completely understand it. you have to do research on your target
audience and what their general interests are so that they understand what you are telling
them or selling them...

Sunday, March 28, 2010

Good/ bad Public Relations

Public relations in general is a very sticky profession to be involved in. Depending on the audience there is no real way to decide what is good public relations and what is bad. A fabulous example describing that phenomena is the Tiger Woods apology speech. Many thought that the speech was not sincere, forced, and could have possibly even been a gimmick to step over some previous sponsors. On the other hand, many thought that it was a great thing that he was able to do and that he should get credit for doing the right thing. However, although no one can definitively say what good and bad public relations are, many can make some generalizations. Good public relations may be something that gets someone off the hook, it may be something that supports a great cause, it may unfairly persuade people but do the job it was intended to do. Bad public relations could be some of the same things including unfairly persuading people, getting someone "off the hook," or supporting a terrible cause.

How have blogs / the internet changed news reporting

In today's age technology is the present and the future. New technologies are allowing communication and media to be shared as quickly as thing happen. With new technologies including cell phones, mobile blackberries, and many other devices used for communicating, finding a story to report has become very easy and very difficult simultaneously. On the one hand you have all of the information you will ever need to get a lead on a story with the click of a mouse. However, because of the rapidly fast communication time between people in today's age, it is very difficult to be the very first reporter to crack the story. In addition to the difficulty of getting there on time regarding reporters, blogs and the internet have brought an incredibly large amount of opinion into reporting. With celebrities blogging their thoughts on events as well as thousands and thousands more, it is easier to see where the popular opinion of the people lie with some investigation. That, in itself, has completely changed reporting.

How have TV and Radio evolved?

Evolved is an incorrect word to use when discussing the changing roles of television and radio. A better question is how they have changed and if in fact they will be with us for much longer. Radio is a media that had very vastly changed over the years. It went from a time when radio programs were a family ritual and time of entertainment, to a time when music and silly talk shows overwhelm the radio. The time and perception of the radio has also changed. Why listen to a radio talk show when you have them on television? Radio is primarily listened to in the car. That is the bottom line and radio is in a decline which will inevitable continue until it is extinct. Television however, may have a chance to stay around a little longer. There are still families who do sit down and watch programs together. However, it is only a matter of time before something even better than the television hits the world by storm.

Friday, March 26, 2010

Advertising in the Public World.

Advertising is one of the biggest contributors to the success of a company or a product. This is most certainly due to the fact that advertising is literally everywhere. Today, it is almost impossible to avoid advertising. From the minute we get up, until the minute we fall asleep we constantly see brands and labels everywhere. Thus, these companies are so successful because we are constantly seeing their names plastered everywhere. Today in class, the group that presented mentioned that it only takes about twenty views of a commercial to persuade a consumer to purchase a product. So what if a consumer sees a product? What about the label? If seeing the product in use in person or seeing the product name, is it possible that a person will want to purchase the product sooner? If so, can we say that we as humans are walking billboards for products at almost all times? Whether we know so or not, a lot of times brands will put their name on articles of clothing, or make their piece distinguishable so another person will want to purchase the same item. Advertising gets companies and products so much business in today’s world, and therefore it is incredibly important for them.

Public Relations: Necessary for Public Figures and Companies

Public relations, in general, is incredibly important to anyone and anything in the media world. PR people usually take care of management, publicity, promotion lobbying, fund-raising, crisis management and all kinds of areas. If it were not for public relations people, those who are in the media would probably have a hard time staying in the media. Public relations people do their best to make a public figure look their best so that they are successful. They organize events, which generally make these people look good in the public eye. They are responsible for promoting, and making their clients public. However, not only are they involved with promoting media figures. Public relations is also responsible for crisis management. If a public figure or company makes themselves look bad in anyway, it is Public Relations’ job to correct them, help them make a public announcement, or change what they are currently doing in anyway to basically save the job of these public people or companies. Companies and public figures would probably not thrive and be successful without the help of a good public relations group.

A Symbiotic Relationship

Media needs advertising as much as advertising needs the media. Advertising uses media such as the newspapers, magazines, and websites to get their product out there and the media used advertisements for the money pay.

In order for media sources to continue they need to bring in revenue. This can be by charging for use and by advertisements. Many do not charge the user and if they do it is not enough to sustain the business. Therefore advertisements pay big money to be featured in television programming, papers, magazines, and even the internet.

Advertisements need a place to get their information distributed. This can be through many ways but the media is one of the best. Popular website, prime time shows, and popular magazines are being read or watched by many viewers and what a better way to get your product information out than by putting it where people can see it easily.

Therefore the media and advertising are in a symbiotic relationship where if one fails so will the other.

Media and Advertising

Well media and advertising go together hand in hand. Advertising is in media and media is advertising. To understand how they are interrelated one must understand what each is specifically.

Media by definition means: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. Advertising by definition is: the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
As you can see the two coincide with one another as such that without one another they could not exist as we know them.

The media primarily exists to advertise or spread the word to the entire world that is watching or listening. At this point in time newpaper subscribers are down while tv news ratings are up. While some channels are devoted purely to advertising others that are not still have advertisements in between programming and shows. With the exception of pay channels such as HBO, Cinemax, Showtime, Encore, and Starz who's prepaid fee's replace revenue earned from advertisements.

Thursday, March 25, 2010

Media and Advertising Depend on Each Other

The media uses advertising, and advertising uses the media.

All different types of media, including the internet, newspapers, magazines, television, and radio, use advertising to make money so they can keep producing their news/entertainment service to the public.

Companies want their products and services to be in the public eye and in the back potential customers' minds. They are willing to pay for advertising because public exposure can increases sales. The internet, TV, radio, magazines, and newspapers are prime mediums of communication because people have so much access to all of these every day, making them the best spots for advertisements.

TV networks, radio stations, web sites, and printing companies need money to run, so they open spots specifically for advertising, like commercials, and printed ads, for companies who are willing to pay them.

It's hard to flip through a magazine or listen to the radio without looking at an in-your-face ad or listening to a commercial directly advertising a product. However, these intentional advertisements aren't the only ones used in the media

Subliminal messaging is another way advertising and the media depend on each other. Is it a coincidence that the American Idol judges are drinking from Coke cups every week? Or that contestants on the biggest loser are eating Jello? Or what about the new Lady Gaga music video for telephone? In those nine minutes you see strategically placed products and signs for her new line of headphones, Virgin Mobile, Diet Coke, Polaroid, Wonder Bread, and Miracle Whip, among others.

These companies know they have a chance to get their product out there and associated with someone whose huge in the music industry right now, so they advertise subliminally with just their product logo without having to directly advertise.

Media + Advertising = Awesome.

Without the media commercials and advertisements would not me as well known as they are. Without advertising people would never know about new media. So basically, media and advertising go hand in hand.

Media such as television, radio, magazines, and the Internet are the most popular mediums of media used to advertise. Every time you look at any of these types of media you see advertisements. Whether it is a ProActiv commercial on television or a Cover Girl ad in a magazine without the media the public would not be aware of these products.

If media did not have advertising then the public would not be in the know. The media uses advertisements to promote new media. For example, ABC advertises when new episodes of television shows will be on so that the public knows to tune into the media.

Finally, media can go on without advertisements, but advertisements would less likely survive without media. Ads need the media to share their information with society, but the media could just run shows without commercials and hope people tune in.