Mass media, including news reports and reporters get to choose and determine what story they want to talk about.
Once there is a catastrophic event in the world, the news stations and other types of mass media try their hardest to dig as deep as they can, which is hopefully deeper than their competition, so that they get more attention.
For example, the Tiger Woods thing: even though the public is kind of getting over it, he is still being prodded by the media, which is causing his to continue to bring it up to fix whatever the media is saying.
Mass Media chooses what the public sees, and the issues priority.
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