Media research impacts media literacy in such ways as that in order to understand the media one must first be media literate and media research helps those to become media literate.
Performing media research takes great understanding of the media and the more media research is done the more we can understand how media literate our society is.
Therefore the impact media research has on media literacy is that it helps to promote literacy and finds out how many people are media literate by measuring audiences of the media.
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