Good/ bad Public Relations

Public relations in general is a very sticky profession to be involved in. Depending on the audience there is no real way to decide what is good public relations and what is bad. A fabulous example describing that phenomena is the Tiger Woods apology speech. Many thought that the speech was not sincere, forced, and could have possibly even been a gimmick to step over some previous sponsors. On the other hand, many thought that it was a great thing that he was able to do and that he should get credit for doing the right thing. However, although no one can definitively say what good and bad public relations are, many can make some generalizations. Good public relations may be something that gets someone off the hook, it may be something that supports a great cause, it may unfairly persuade people but do the job it was intended to do. Bad public relations could be some of the same things including unfairly persuading people, getting someone "off the hook," or supporting a terrible cause.