Media Research Impacting Media Literacy

I think that media research impacts media literacy significantly. Media research in general is very important to the media because if one didn't research the media, such as measuring audiences of shows, or movies, how would one know if the media was being successful. I think that media research makes it possible for people to be media literate because if they didn't do research on the media, how would the be able to understand the media and be media literate. Therefore, I believe that media research impacts media literacy.