Wednesday, March 31, 2010
Media Research Impacting Media Literacy
Tuesday, March 30, 2010
media research
Media research impacts media literacy in such ways as that in order to understand the media one must first be media literate and media research helps those to become media literate.
Performing media research takes great understanding of the media and the more media research is done the more we can understand how media literate our society is.
Therefore the impact media research has on media literacy is that it helps to promote literacy and finds out how many people are media literate by measuring audiences of the media.
Monday, March 29, 2010
Sunday, March 28, 2010
Good/ bad Public Relations
How have blogs / the internet changed news reporting
How have TV and Radio evolved?
Friday, March 26, 2010
Advertising in the Public World.
Advertising is one of the biggest contributors to the success of a company or a product. This is most certainly due to the fact that advertising is literally everywhere. Today, it is almost impossible to avoid advertising. From the minute we get up, until the minute we fall asleep we constantly see brands and labels everywhere. Thus, these companies are so successful because we are constantly seeing their names plastered everywhere. Today in class, the group that presented mentioned that it only takes about twenty views of a commercial to persuade a consumer to purchase a product. So what if a consumer sees a product? What about the label? If seeing the product in use in person or seeing the product name, is it possible that a person will want to purchase the product sooner? If so, can we say that we as humans are walking billboards for products at almost all times? Whether we know so or not, a lot of times brands will put their name on articles of clothing, or make their piece distinguishable so another person will want to purchase the same item. Advertising gets companies and products so much business in today’s world, and therefore it is incredibly important for them.
Public Relations: Necessary for Public Figures and Companies
Public relations, in general, is incredibly important to anyone and anything in the media world. PR people usually take care of management, publicity, promotion lobbying, fund-raising, crisis management and all kinds of areas. If it were not for public relations people, those who are in the media would probably have a hard time staying in the media. Public relations people do their best to make a public figure look their best so that they are successful. They organize events, which generally make these people look good in the public eye. They are responsible for promoting, and making their clients public. However, not only are they involved with promoting media figures. Public relations is also responsible for crisis management. If a public figure or company makes themselves look bad in anyway, it is Public Relations’ job to correct them, help them make a public announcement, or change what they are currently doing in anyway to basically save the job of these public people or companies. Companies and public figures would probably not thrive and be successful without the help of a good public relations group.
A Symbiotic Relationship
In order for media sources to continue they need to bring in revenue. This can be by charging for use and by advertisements. Many do not charge the user and if they do it is not enough to sustain the business. Therefore advertisements pay big money to be featured in television programming, papers, magazines, and even the internet.
Advertisements need a place to get their information distributed. This can be through many ways but the media is one of the best. Popular website, prime time shows, and popular magazines are being read or watched by many viewers and what a better way to get your product information out than by putting it where people can see it easily.
Therefore the media and advertising are in a symbiotic relationship where if one fails so will the other.
Media and Advertising
Media by definition means: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. Advertising by definition is: the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
As you can see the two coincide with one another as such that without one another they could not exist as we know them.
The media primarily exists to advertise or spread the word to the entire world that is watching or listening. At this point in time newpaper subscribers are down while tv news ratings are up. While some channels are devoted purely to advertising others that are not still have advertisements in between programming and shows. With the exception of pay channels such as HBO, Cinemax, Showtime, Encore, and Starz who's prepaid fee's replace revenue earned from advertisements.
Thursday, March 25, 2010
Media and Advertising Depend on Each Other
All different types of media, including the internet, newspapers, magazines, television, and radio, use advertising to make money so they can keep producing their news/entertainment service to the public.
Companies want their products and services to be in the public eye and in the back potential customers' minds. They are willing to pay for advertising because public exposure can increases sales. The internet, TV, radio, magazines, and newspapers are prime mediums of communication because people have so much access to all of these every day, making them the best spots for advertisements.
TV networks, radio stations, web sites, and printing companies need money to run, so they open spots specifically for advertising, like commercials, and printed ads, for companies who are willing to pay them.
It's hard to flip through a magazine or listen to the radio without looking at an in-your-face ad or listening to a commercial directly advertising a product. However, these intentional advertisements aren't the only ones used in the media
Subliminal messaging is another way advertising and the media depend on each other. Is it a coincidence that the American Idol judges are drinking from Coke cups every week? Or that contestants on the biggest loser are eating Jello? Or what about the new Lady Gaga music video for telephone? In those nine minutes you see strategically placed products and signs for her new line of headphones, Virgin Mobile, Diet Coke, Polaroid, Wonder Bread, and Miracle Whip, among others.
These companies know they have a chance to get their product out there and associated with someone whose huge in the music industry right now, so they advertise subliminally with just their product logo without having to directly advertise.
Media + Advertising = Awesome.
Without the media commercials and advertisements would not me as well known as they are. Without advertising people would never know about new media. So basically, media and advertising go hand in hand.
Media such as television, radio, magazines, and the Internet are the most popular mediums of media used to advertise. Every time you look at any of these types of media you see advertisements. Whether it is a ProActiv commercial on television or a Cover Girl ad in a magazine without the media the public would not be aware of these products.
If media did not have advertising then the public would not be in the know. The media uses advertisements to promote new media. For example, ABC advertises when new episodes of television shows will be on so that the public knows to tune into the media.
Finally, media can go on without advertisements, but advertisements would less likely survive without media. Ads need the media to share their information with society, but the media could just run shows without commercials and hope people tune in.
Media and Advertising Rely On Each Other
Media and advertising work together because they would not be able to survive without the other one. Advertisements need the media in order to promote themselves and media needs advertisements in order to get the money to continue their business.
For example, ABC needs to advertise commercials during their shows in order to pay to have the show on television. This is why commercials during the super bowl cost so much many as well, and also because of the enormous audience at the time.
If you listen carefully between songs on the radio you can hear the DJ announce the names of the sponsors for the radio station. After or during a TV show there is always an add telling you who sponsors the show. Advertising is in all media. You cannot watch TV, listen to the radio, or browse the web without being bombarded with advertisements, even if you do not realize it.
It is really that simple that without each other advertising and media would not exist. They are the backbone to one another and must work together in order to provide the public with different forms of the media.
Tuesday, March 23, 2010
Media and advertising working as a team
Without media and advertising working together, it would not be possible to have advertisements. Commercials, ads on the radio and ads in magazines are the three main types of media used in advertising. Depending on what the company is advertising, different types of media will be used. For example, for commercials advertising new men’s body spray will most likely be shown the most on channels such as ESPN. Whereas, new upcoming children’s movies will be advertising on channels such as nickelodeon and/or abc family. These companies also take into consideration when most people tune into these channels and how often.
When advertising companies use other types of media such as ads in magazines they coordinate the ads to the types of magazines. For example, a new shaving cream is not going to be advertised in the newest sports illustrated, but you will see about three or even more ads just about shaving cream in seventeen, Cosmo, glamour, etc. Without different types of media, advertisements would not be possible to have.
Media and Advertising
Question: How do media and advertising work together?
Advertising helps the media. By advertising about media, it gives the media publicity and therefor more of the public knows about it.
Without media there would still be a need for advertising because advertising is used for more than just media promotion. This leads me to wonder if you could consider food and merchandise a form of media. It does convey a message to the public and does use advertising....
media and advertisements working together
Monday, March 22, 2010
Media and Advertisement
Media and advertising work together in that advertising would not be possible without media because the media is what supports the advertisements.
For example television is a form of media but it is also a form of advertisement during commercials.
Depending on the type of media depends on the type of advertisement. For example on channels that are dedicated to children there are more advertisements for things such as toys or children movies, not things like arthritis medication.
But it would be the opposite for a channel such as TV Land where there would be more advertisement for arthritis medication then children’s toys.
Advertisements are also in other forms of media such as newspapers and magazines, which would also follow the same standards as television.
A sports magazine would not have advertisements for cookies but it would have advertisements for companies such as Nike.
This proves that the media and advertisement must work together to please the public which is what both the media and advertisement agencies are all about, appealing to the public.
Friday, March 12, 2010
Public Relations
Why companies need Good PR
Thursday, March 11, 2010
Good Public Relations
People working in PR also communicate with the media, which is how information is relayed to the public. Good public relations make sure a company/person is viewed in a positive way, and reveals information that enhances that positive image.
Damage control is another aspect of this. Think Toyota. Think Tiger Woods. Think Bill Clinton. Think Chris Brown. They all made mistakes, damaging their images and careers. PR who work for them try to restore the public's perception and trust by strategically organizing interviews, advertising campaigns, and press conferences that get people focused more on how the problem is being resolved and less on the person or company's mistakes.
PR: Improving Images and Publicity or Hiding the Truth?
Public Relations can be both good and bad for various reasons. PR is necessary in mass media, and communications. PR can be used to promote, for publicity, fund-raising and more. PR is needed to keep relationships positive between businesses and other groups.
One example of where PR is a beneficial thing is with advertisements for companies. During the Great Depression, General Motors was seen in a negative light, and as too impersonal. They were advised to use PR to seem friendlier in order to get their automobiles to appeal to more people.
Another example of this is during WWI. Woodrow Wilson asked George Creel to create a new agency that was governmentally based, in order to make war more popular. They had speakers, magazines, posters, and movies all promoting the war. WWI became a popular cause to fight for after people saw it being promoted.
PR can face issues and trouble when they must face a crisis. They must find ways to help companies reinforce their values and not ruin their reputation. This can be done through statements, or even events like teleconferences in which companies address their mistakes or takes questions from people. The way agencies handle this can draw the line between good and bad public relations. People sometimes also see PR as a façade, meaning that only positive aspects are shown, and items may lack details. However, this is necessary to keep the image of whoever is represented.
Public Relations
Toyota is the perfect example of this statement. Until recently, public relations was a much smaller part of what they do, and simple advertising was all they needed to supplement their name for quality and value. Unfortunately, recalls and stories of cars being out of control due to malfunctions, has brought the company to its knees. As Toyota has suffered from a huge hit to its reputation and sales, it has been calling on public relations more than ever to control the damage. How the company handles this situation now will have a dramatic impact on how they will be able to move forward in the future. So far they have come out with numerous commercials apologizing for the recalls and there are still many loyal customers who are not compromising the service they have received in the past because of these few incidents.
So far this has been a perfect example of how good public relation moves can save a company in a time that would otherwise be devastating.
Public Relations
Public relations can be both good and bad. No matter what the case public relations is a must for any company. Public relations is able to help buyers know more about products that companies are trying to sell us and if they are good or bad. Bad public relations is when whatever the company is trying to sell is put down and their flaws are shown to the community. An example of bad public relations is when one company compares their item to another and portrays them in a negative way. For example all of the laundry commercials will show how much their product works better than another and will even provide the name of the company they are putting down. Where public relations are not always positive they are extremely necessary to have from everyone’s view.
What’s Up With PR?
Public relations is a branch of communications that manages the communication between an organization and the public. Any company that has a say in what they want to be portrayed as in the public has some level of public relations.
An example of good PR as oppose to bad PR is when the public relations branch speak at conferences, work with the media and engage in social media. Good public relations helps the company or organization have a high-quality image.
As for bad public relations, this is when crisis communications comes into place. Public relations professionals have to be quick on their feet. They need to be able to come up with resolutions to problems their clients may be facing. If their client is involved in a lawsuit of some kind, the PR team needs to get a story out to the public to help the client have a better image to the public.
Whether it is good or bad public relations, nearly every company needs a PR team. They need to keep the line of communication streaming between the organization and the public.
Wednesday, March 10, 2010
Public Relations
Public relations are good because it is a good form of communication to the public, other companies, or any other organizations.
It also helps with communication within a company such as communications with employees, supervisors, or even customers.
It is also a good form of news because media public relations organize news conferences and answer questions asked by the media stations.
Thus good forms of public relations help to support this type of public relations in a positive form.
Bad public relations are things such as advertisements that may lead on an audience on in order to persuade the audience in a certain direction.
Such as putting down another company, a good example of that is the Verizon and AT&T commercials.
Another form of bad public relations would be a company claiming they did something they may not have or may have stolen ideas from another company.
Basically bad public relations are any criminal, immoral or unethical method used.
Good and Bad PR
Tuesday, March 9, 2010
What is good/bad public relations?
Public Relations is defined as "the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc" (Dictionary.com)"
Good public relations would be when the subject or company gets attention from promotion or from advertising or sponsorship. Any time attention is given from a good or fare deed or action.
Bad public relations would be when a person or a company get publicity or attention from a lawsuit or from bashing another company or person. Basically anytime a company gets attention from something negative.
Friday, March 5, 2010
OH BLOGGING.
Blogging can a little monotonous, because everyone always has an opinion, and it gets to be some silly argument between (sometimes) complete strangers. However, blogging has given the Internet and obtaining news an entirely new look; pretty much everyone has blogged, and many people are spending time reading and writing them. Generally, people will blog about what is going on with their lives, how they might act to a news article, or pretty much anything and everything else. Any negatives aside, blogs can be a very positive resource for companies. With regards to news online; if something is poorly written, reactions, support or whatever may be blogged or commented about an article. Certainly this has changed getting and interpreting news, however it seems to be for the better.
Radio:Never Obsolete
Radio today comes in many forms and can be accessed almost anywhere. It can stream from a website, through a stereo and some mp3 players. Radio is not a dying breed in any way. If it were to become obsolete, how would we learn about new artists other than learning through word of mouth? Radio is an important marketing ploy for artists and record companies, as it basically sells albums and songs. If someone hears a song they like on the radio they would be more likely to purchase the song or even the entire album than if the song was never heard. If it weren’t for the radio, the silly talk show hosts and the ability to call in to request a song, much of the most popular names and music that are known would not be. If it weren’t for radio we wouldn’t need an iPod capacity that holds 40,000 songs. The radio will never be something we could forget.
Blogging, Internet, News
Blogs and their influence on the news
How have blogs and the internet changed the way news is reported?
internet news
How have blogs and the internet changed the way news is reported?
Blogs haven't done anything at all to change the way news is reported.
But internet has had a big help in changing the way the news is reported.
Internet gives new channels and paper chains a chance to make a website and post all their news and articles there in addition to what is on tv or in the paper.
Most times I feel with watching news on tv, the people broadcasting the new run out of time to often to continue or finnish the story.
With internet news sights people who want to hear more about it can go to that sight and watch more videos or read an article on the story.
I feel that internet has helped the news industry.
In the sense that people who only want to hear about one thing or another can do just that with the internet.
Without internet additions I feel that the news would get to long and people would stop watching before they got to see something really important.
With the internet additions it shortens the time that the news is on for.
This also causes a problem for the people on the news.
If they aren't making big stories they might not be on the internet with videos of the story they might just have an article.
The bigger people in the business might have videos online so internet might not be a problem for them.
But with the smaller people they might feel that they aren't getting enough "face time" or air time and might get angry about this.
They will never get rid of new channels for internet news ever because most people watch tv alot and like to watch the news on tv.
Alot of older people only have a tv to watch news and sports as it is.
I feel alot of those older people also dont have computers to be able to watch news and sports on the internet.
Over all meaning that news will never switch over to the internet.
At least not while im still alive.
Thursday, March 4, 2010
News Today: Blogs & the Internet
Blogs and the Internet have significantly changed the way that news is reported today. People now can easily access news on the Internet, rather than buying a newspaper. Being able to do this is very convenient for people nowadays, as all you have to do is go online and Google any piece of news you want. Or, you can go online to any newspapers and look at the news they feature on their homepage.
This changes the way that news is reported because when stories are on the Internet, they are often multiple articles on the same story, or multiple sites that feature this piece of news. This way, readers can select what source they would like to read the article from, whereas with a newspaper, there is only one article, but with this one article, you get a variety of other stories.
Blogs have also changed the way that news is reported because blogs are not only a source of entertainment, but they also contain news. With sites like Perez Hilton, and Oh No They Didn’t, celebrity gossip and news is only a short click away. Sites like these are also constantly updated so they are completely addicting and always have new information. This keeps the news constantly flowing which is very convenient for the readers.
Blogs and the Internet Changing Our News?
With the internet, people don’t have to read the newspaper or wait for a certain time to get the daily news. They can find the stories they are looking for with a few clicks, and even filter through the ones that do not interest them. What also adds to the convenience is the fact that people can search for older stories and ones they may have missed on TV.
The internet also allows readers to search for stories in other parts of the country, or even the world, which is very useful for people who travel or want more than their local news.
Blogging is another online medium that has changed news reporting. It allows people to comment and share their opinion about a story. This can help other people better understand the situation, and maybe change someone's thinking with their point of view. Blogging could also enhance a report. Someone, for example, who was a witness or has further information beyond what was reported can add more detail or post pictures.
Blogs and Internet Changing the News
Blogs have recently become extremely popular. I think that this has changed the way people view news because blogs give people the opportunity to comment on news, and people's blogs may even have enough information where a person doesn't even want or need to go read the actual news article. Although blogs are very popular today, I don't think that I would ever have one.
I think that the internet also affects the news. Before the internet, people were getting their news from televisions, newspapers, magazines, or radios. But now, it is much easier to just log into the internet and type in whatever news article you are interested in reading. Although the internet news does affect the newspaper industry, I don't think it influences the news business in general as much because people are still getting the news, just in a different way.
The Changing of News Due to Blogs and the Internet
The way news is being reported has very much changed due to blogs and the internet. Blogs has changed the news by giving everyday people the ability to state their opinion on the issues happening in the world today. Apposed to just listening to journalists from your local newspaper. Blogs also make it available for everyday people to give each other advice on the quality of new products, restaurants or even new movies in the theaters. This gives people the ability to get more than one opinion on whatever it is they want news on.
The internet has also changed the way news is being given; I think even more so than blogs. The internet not only gives a place for the blogs to post, but all the newspaper articles and magazines as well. Today, many people don’t always get hard copies of their local newspaper due to costs and that there is just not enough time in the day to always sit and read the entire thing. The internet makes it much easier for these people to find the article they are looking for whenever they have the time to read it, and not to mention it’s free. Overall, blogs and the internet has changed the way news is distributed in a positive and more efficient way.
Radio
News in New Forms
Many people don't get hard newspaper subscriptions anymore because since they are so busy, they don't have time to physically sit down and read the newspaper anymore. It also makes looking for specific articles a lot easier since each article can be separately searched for online.
It is much easier to view a newspaper online since each article is just a click away, as apposed to flipping through a huge paper.
Blogging has allowed the population to express their feelings about specific topics online. It also keeps people updated on specific issues because it is constantly updated with peoples' views.
Tuesday, March 2, 2010
Changes in Radio and Television
Radio stations have become more widely accessible to audiences. Today, a lot of stations are online, so music and news for a specific station that may have previously only been available locally can now be accessed on the internet.
Satellite radios, like Sirius and XM, also allow for a larger audience. Even though listeners have to pay a subscription, satellite radios allow people to travel and be able to tune into the same station. Stations are specific, like news, weather, sports, and music. Unlike non-subscriptions radios, music channels are also often commercial free.
TV has also evolved as a form of media. People went from watching low quality, black and white TVs with a few channels, to High Definition, intensely colored TVs with hundreds of channels. Today, people can conveniently search for their favorite shows and scroll through show times to see what’s on. There is pretty much a channel for everyone. Some are specifically for weather, the news, sports, sitcoms, movies, cooking, nature, health, cartoons, comedy, fashion, game shows, music, and some are entirely geared towards children, adults, and teenagers. The options are endless.
Reality TV and competitions shows have especially taken over in recent years. These shows are casted with real people instead of actors, so people find it entertaining to watch real people in real life situations.
Commercials have also become a huge part of television. Shows and movies rarely air without commercials breaking it up, advertising products and services aimed towards that specific audience. What we watch on TV would be half the length and have as dramatic without commercials.
Revolution of News
Prior to being able to access the news on the Internet, the public would have to wait at least until the next day to find out that an event even took place. Even so, often times not all the information had been gathered on a story and it might take multiple days to get a complete coverage on a topic. Since the Internet, stories are posted as they occur, and change as updates come in. Often time streaming video is even available, which makes the Internet even more instant than waiting for the nightly news.
Once people have heard coverage of the stories from the media of their choice, there is now the option to voice an opinion or comments through means of blogging. Blogging is a place where anyone can exercise their freedom of speech in order to persuade, inform, or for any other reason post writing on the web. There are many cases that blogging has actually enacted a change in society. For example, Trent Lott who lost his position as the most powerful member of the senate, due to a leak caused by a community member.
The use of the Internet as a source of news has greatly revolutionized the industry as we know it, and continues to improve the coverage of the stories around us. Internet also provides us with a way to voice our opinions and read those of others. This is another example of how technology has been used to broaden the horizons of society.
The New News: Blogs and the Internet
Recently the news has been more frequently reported using the Internet. This technological advance has allowed people to read and check the news whenever they feel the need. They no longer have to wait for their paper to be delivered or for the 6 o’clock news to be on.
With blogs, people are able to create their own news. Some companies have blogs to inform their followers. For example, an article about the SeaWorld trainer being killed by a killer whale contained a quote from the SeaWorld Corporation’s blog.
The Internet has made news on demand possible. All people have to do is go to CNN, Fox News, New York Times, or USA Today’s websites to find out the latest information about what is happening in the world.
With these new technological advances, news is reported in a whole new way. On the television news, the anchors now say things along the lines of “for more information log onto out website.” This shows that the websites on the Internet has more information that the 6 o’clock news is giving you.
Finally, the Internet allows no limitations; therefore the amount of information provided is endless. On television, the news is only allowed a specific amount of time; therefore they cannot pack in all the information for every story.
Monday, March 1, 2010
Newest forms of news
Internet and News
The internet has made it possible to read news literally minute to minute. If you go to google news there is a constant update of articles coming in. When Canada beat the US in the gold medal hockey game on sunday, two minutes later there was an entire article published on the AP.
I still like to have a hard copy of something to read, whether it is a magazine or a newspaper. Reading things online, for me, gets hard on the eyes and presents too many distractions. Although the internet is revolutionizing the way news is received, it still has its ups and downs.
Radio & Television
I don't have TV here at school, so anything I do watch is on my computer. This is a vastly different way of viewing television than what i am used to. When I was still at home, my family and I would sit down for a show at night, twice a week. Every Monday for 24, and every Tuesday for Lost. It was a much better experience, I think, to be able to watch the show for the first time it aired, instead of having to wait until the next day and watch it online.
Although I am probably more productive without a TV here at school, I wouldn't mind having one once in a while.
Internet and News
The Internet in general has made a huge change in the way news is being reported.
Newspapers, which used to be the main source of news, are now posting their papers on the Internet.
Many people find it easier and more informative to use the Internet for news updates because it is very detailed and it is also basically instant news such as live news coverage on television.
Blogs have also helped to change the way news is reported because now people can post blogs to talk about the news voicing their opinions or even other information about the story so others can respond and read them.
This gives people other opinions to read about as well and not just a biased opinion of a certain newspaper or news station.
The Internet provides a instant access to news and also more information on stories due to the amount of space available on the Internet.
Blogs give people a way to voice their opinions on the news or even add information, which is something that cannot be done through newspapers or television giving the Internet a step up on the news industry.