One must be media literate to do media research. If one is to conduct research on the amount of people who watch a television show, you must also know which ones are going to be popular, as well as what form of media people watch the particular show on. Today, we have so many ways to view a television show, that perhaps to not count one is to leave out an entire audience group, therefore relaying inaccurate information to the public.
In the event that media researchers are not up to date with their statistics and numbers, it will be harder for networks to produce interesting, entertaining new material that audiences will approve of, which will therefore lead to more money for the network, or company.
On the other hand, we must also consider that media research has a great impact on media literacy. If there were no media research, media literacy would be almost nonexistent, as it would be very difficult to know what audiences approve or disprove of. In essence, this is a classic ‘who came first’ argument, as we cannot have one without the other.
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