The public relies on the media to make their decisions. The media gives the public information that is pertinent to the recent issues. For example, with out the media during the 2008 elections, people would not know anything about the candidates.
The media relays information to the public that give them background knowledge in order to create an agenda or make a decision. Hearing from the news that there has been an earthquake in Haiti results in people changing vacation plans and not going in that area because it is basically a disaster zone.
If the public agrees with what the media is saying, for example about health issues, maybe that there is E Coli in some sort of food, then the public won’t eat that food until the problem is resolved. At RWU when there was E Coli in our water, the RWU media informed the RWU community about the issue and we had to change our normal agendas to be healthy.
The media is the little voice in our heads that tells us what we should or should not do. This is because all day every day we are listening and seeing media without realizing it and the information is in our brain and clicks on when we need to make a decision about the topic.
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