Media research and literacy

Media research and media literacy are obviously connected simply because in order to research on how all different types of media's are being received by a targeted audience you need to be media literate. As well as have an understanding of how media literate your audience is.

At the same time the audience becomes more media literate because of the new types of media that are introduced. For example before internet networking sites computers weren't really thought of as a way to be socially connected. Yes you could instant message your friends or e-mail them but you wouldn't spend hours on your computer because of this. Until, myspace, facebook and twitter were created. And although no one was internet networks savvy; it still took off.